Where do all the great creative ideas come from? For some time now it's been a well kept secret, agencies are very proud of this and win awards to prove it. But thanks (yea, thanks a lot) to an agency called Rubber Republic, they've pulled back the covers ... or should I say shared the juicy details. For some of you this will be a learning experience and for some ... well, you will gasp at the thought of clients finding out your little secret. The substance we call creative juice CAN be bottled. That's right, designers and art directors have being lying all along saying, "it's hard to get creative juices flowing - I just can't do this is minutes you know". Not so. Be warned, the video below contains some material unsuited for clients. Agency discretion is advised.