Sunday, June 15, 2008

Design gets my vote!

Whether you're red or blue there are certain elements, as an advertising exec, you take notice of during political season. Marketing marathons! Not claiming any vote here, but something has emerged in this political race as a winner in my book: Barack Obama's logo, website and design powerhouse. His logo and web designers have been sought after. Few companies or products have such amazing brand quality and consistency. Not to mention beautiful photography. You just can't argue the politics of this great design ... well I guess you could but you'd be wrong (and since it's my blog I won't let you!!).
I've even heard the comparison of his marketing to the Mac and other candidate's to the PC (McCain). Are they targeting a younger age group? Or is it just better use of design, functionality and online tools that speak to more savvy users.
Whichever side you choose, check out the endless media downloads, from logos for every party preference to buddy icons. Each piece clearly branded and illustrating the "tomorrow a new day, change" image Obama represents.
If design was the only issue, this race would be clear - too bad there's all that other "stuff" to vote on.

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