Are we diluted?

I have to admit I do love Fiji water ... it's more the package of the square bottle and tropical scene. Would I pay $42 for a bottle of water? Na. But someone is. That's darn good marketing and branding. Here's a blurb about one water that is the pinnacle of ... well I'll let you read,

"Wattwiller should be on any expert's short list of the world's greatest mineral waters. Its pedigree dates back to Roman times, with the source finally controlled by the monks of the Abbey of Murbach in 735 AD. The name "Wattwiller" itself tells the story - it means "village of water." So fabled is this delicacy, it is believed to have a soul. A look at Wattwiller's chemistry confirms anecdotal reverence. If you don't mind its faint salty aftertaste, this elite water delivers terrific Calcium, Magnesium, Sulphate, and Fluoride. It has a Nitrate level of ZERO!"

Monks?? Really? A delicacy ... a soul. WOW. See, at this point I think, "maybe I do want to try this water ... to really see what the fuss is about ..." Then I come out of crazy world and think I could use $42 to buy a pair of shoes and drink from the water fountain leaving the mall. I'd live.

The Aqua Maestro website lists several water brands. The descriptions alone will give you a good laugh. Cheers!