tag:blogger.com,1999:blog-59199032012-02-04T12:05:16.524-05:00from intern to agency director at an advertising agency in sunny floridaTrish Rodriguezhttp://www.blogger.com/profile/17699753416365578956noreply@blogger.comBlogger391100tag:blogger.com,1999:blog-5919903.post-40513679503341143052010-06-27T22:08:00.000-04:002010-06-27T22:28:27.999-04:00

I have found another love, yes it's true. Although I will not leave my first love (advertising), stamp collecting is has my attention. The story behind each piece of paper, where it's from, who it represents, the colors, the design - similar to branding in some ways. The British Postal Museum is keeping this lost art alive with a contest for kids. Gone are the days of sending letters and cards,

Trish Rodriguezhttp://www.blogger.com/profile/17699753416365578956noreply@blogger.com0tag:blogger.com,1999:blog-5919903.post-61966898428344394582008-12-13T10:56:00.000-05:002008-12-13T11:06:30.108-05:00

We've all been there. The agency (that's us) is the worst client - we are picky, demanding and critical. The Christmas card is a once a year demonstration of creativity to everyone you've worked with and want to work with ... no pressure. Some of that creative juice must be ordered right away, in eggnog flavor please. Charlie Brown, can you help us?

Trish Rodriguezhttp://www.blogger.com/profile/17699753416365578956noreply@blogger.com0tag:blogger.com,1999:blog-5919903.post-44782038043026035512008-12-12T22:52:00.000-05:002008-12-13T11:07:13.736-05:00

Not only should a website provide information, but it should engage and entertain. Well, if you're looking for a good time http://www.gorgeous.co.uk/ takes the cake. Building a website that communicates your brand, services and personality can sometimes be an overwhelming thought, but the old rule of k.i.s.s (keep it simple stupid) holds true even in this case. The simplicity of the site and

Trish Rodriguezhttp://www.blogger.com/profile/17699753416365578956noreply@blogger.com0tag:blogger.com,1999:blog-5919903.post-50588929184923837602008-12-06T16:56:00.000-05:002008-12-06T17:33:55.442-05:00

Where do all the great creative ideas come from? For some time now it's been a well kept secret, agencies are very proud of this and win awards to prove it. But thanks (yea, thanks a lot) to an agency called Rubber Republic, they've pulled back the covers ... or should I say shared the juicy details. For some of you this will be a learning experience and for some ... well, you will gasp at the

Trish Rodriguezhttp://www.blogger.com/profile/17699753416365578956noreply@blogger.com0tag:blogger.com,1999:blog-5919903.post-596836666546386612008-10-09T22:05:00.000-04:002008-12-06T17:36:24.852-05:00

Standing in Times Square, NYC (is that redundant?) the new "I'm A PC" campaign flashed in my face. My first thought was, "what do care that those boring people are PCs. Lame." But the more I see and hear about it - the more I'm amazed CP+B did this. Get your own brand PC! Stop worrying about what Mac users think about you and just get a life. One that doesn't involve being dorky. Looking back at

Trish Rodriguezhttp://www.blogger.com/profile/17699753416365578956noreply@blogger.com0tag:blogger.com,1999:blog-5919903.post-52341970491081322142008-09-28T17:39:00.000-04:002008-09-28T18:07:49.673-04:00

In the world of new media, this makes me drool. I've come to like Twitter; easier than a full blog, but finding Twittervision rocks my world (sorry for all the puns). It's termed "a real-time geographic visualization of posts to Twitter". Check out the classic and 3D view - both addictive. I can see it now! ... Agencies will pay interns to sit in front of this screen and document all the unpaid

Trish Rodriguezhttp://www.blogger.com/profile/17699753416365578956noreply@blogger.com0tag:blogger.com,1999:blog-5919903.post-27218292069192223322008-08-28T10:02:00.000-04:002008-08-28T10:02:00.405-04:00

I'm a product of Keds, I wore the all white kind along with multi colored scrunchies (gosh I'm old)! But now you can make your own patterned Keds. As you can see on the left, my glorious version done online, too cool. You can be creative or use the "surprise me!" function. Even sell your great designs through www.zazzle.com. Similar sites, which have chosen user made designs have come to pass,

Trish Rodriguezhttp://www.blogger.com/profile/17699753416365578956noreply@blogger.com1tag:blogger.com,1999:blog-5919903.post-28221140872522110842008-08-25T13:11:00.000-04:002008-08-27T19:01:18.622-04:00

I just finished reading an interview with Chip Kidd in ID Magazine (I'm about 3 months late) that was funny and insightful. During the interview they made reference that art is like believing in god, it's an all or nothing leap. You either get it or you don't. What a great concept. When discussing art, or music for that matter, some people have very strong convictions about what they do and don't

Trish Rodriguezhttp://www.blogger.com/profile/17699753416365578956noreply@blogger.com1tag:blogger.com,1999:blog-5919903.post-7915599947579516682008-08-24T12:39:00.000-04:002008-08-24T12:39:00.795-04:00

I have to admit I do love Fiji water ... it's more the package of the square bottle and tropical scene. Would I pay $42 for a bottle of water? Na. But someone is. That's darn good marketing and branding. Here's a blurb about one water that is the pinnacle of ... well I'll let you read,"Wattwiller should be on any expert's short list of the world's greatest mineral waters. Its pedigree dates

Trish Rodriguezhttp://www.blogger.com/profile/17699753416365578956noreply@blogger.com0tag:blogger.com,1999:blog-5919903.post-21167009939833449472008-08-23T09:37:00.000-04:002008-08-23T10:33:04.228-04:00

Crazy name, crazy questions, real answers! ChaCha has create a texting service that will send you an answer to any question. Yes, any question. I text them, "Who invented the spoon?" and 1 minute later it came back, "Spoons have been used as eating utensils since Paleolithic times. It is most likely that prehistoric peoples used shells ... " Then it links to the longer answer. Hum. I should have

Trish Rodriguezhttp://www.blogger.com/profile/17699753416365578956noreply@blogger.com0tag:blogger.com,1999:blog-5919903.post-28775273962385410802008-08-18T23:22:00.000-04:002008-08-18T23:33:23.222-04:00

One blog at a time, two twitters today - it's a crazy world out there. Between hiring a plethora of staff and remodeling my bathroom blogging took back seat. Excuses, excuses - don't you hate to read a post that just says, "sorry I haven't written". Tough. I will never quit though. Hurricane or not - I will still give you updates some how!

Trish Rodriguezhttp://www.blogger.com/profile/17699753416365578956noreply@blogger.com0tag:blogger.com,1999:blog-5919903.post-80931179449456136662008-06-23T12:46:00.000-04:002008-08-23T11:20:41.519-04:00

Strange maybe, overly obsessed sure, but you have to admit it's the pinnacle of branding. No "until death do you part" here. Fans of Star Trek, baseball teams and even some high schools will be able to have their ashes put in an urn or head six feet under in a casket emblazoned with their team colors and insignia. What's next, Coach patterned casket interiors? Maybe we'll need that death inspired

Trish Rodriguezhttp://www.blogger.com/profile/17699753416365578956noreply@blogger.com0tag:blogger.com,1999:blog-5919903.post-20405991265503280412008-06-19T10:31:00.000-04:002008-08-23T11:21:54.356-04:00

As mentioned previously, I had the great opportunity to attend the Gravity Free conference in Chicago. One of the many great presenters was Theo Jansen. His inventions exceed traditional thinking, bring a new species to life. The presentation he gives to the audience is not only jaw dropping, but insights a thought process that didn't exist. Innovation at it's best. And who shares this brand

Trish Rodriguezhttp://www.blogger.com/profile/17699753416365578956noreply@blogger.com0tag:blogger.com,1999:blog-5919903.post-30473941127741316592008-06-15T17:43:00.000-04:002008-08-23T11:22:10.303-04:00

Whether you're red or blue there are certain elements, as an advertising exec, you take notice of during political season. Marketing marathons! Not claiming any vote here, but something has emerged in this political race as a winner in my book: Barack Obama's logo, website and design powerhouse. His logo and web designers have been sought after. Few companies or products have such amazing brand

Trish Rodriguezhttp://www.blogger.com/profile/17699753416365578956noreply@blogger.com0tag:blogger.com,1999:blog-5919903.post-91197716617933071172008-06-04T21:28:00.000-04:002008-08-23T11:18:10.055-04:00

It sure got my attention. But do I think this commercial will make me more concerned for the rainforest ... nah. More concerned for Mr. Ford yes, crazy old man.

Trish Rodriguezhttp://www.blogger.com/profile/17699753416365578956noreply@blogger.com0tag:blogger.com,1999:blog-5919903.post-32372708597336744182008-06-04T18:45:00.000-04:002008-08-23T11:22:47.792-04:00

The nerve of some people! Maybe you already knew it - but "happy birthday" isn't free people. That's right, it's now owned by a private Chinese company that trademarked it in 25 countries including the United States, Japan and European Union members. I know competition is getting bad but who dares take the fun away? The Fufeng toy plant in east China's Anhui Province - that's who. They have

Trish Rodriguezhttp://www.blogger.com/profile/17699753416365578956noreply@blogger.com0tag:blogger.com,1999:blog-5919903.post-44785739431005273322008-06-03T22:17:00.000-04:002008-08-23T11:16:45.508-04:00

This really made me giggle. Mac just keeps through punches, left, right, right, left. Above all they are really pushing the PC users over the edge into Mac world. You PC users can deny it all you want, but the Mac way of life is easier, cleaner, more beautiful and error free! I once was a (and still am at work) a PC slave. I too feel the pain of ctrl+alt+delete rebooting, mystery systems running

Trish Rodriguezhttp://www.blogger.com/profile/17699753416365578956noreply@blogger.com0tag:blogger.com,1999:blog-5919903.post-9268623129746057512008-05-26T17:44:00.000-04:002008-08-23T11:22:58.093-04:00

I have to give our media director (and Saturn) props for posting a pretty funny TV spot by Saturn's creative team (?). Is it wishful thinking or just leaked out intentionally? Either way, I love it. Still won't buy a Saturn though.Find more videos like this on AdGabber

Trish Rodriguezhttp://www.blogger.com/profile/17699753416365578956noreply@blogger.com0tag:blogger.com,1999:blog-5919903.post-45225027135624295842008-05-23T19:41:00.000-04:002008-08-23T11:21:26.768-04:00

I have a sewing machine, but the thought of dragging that huge free weight out of the closet, well, doesn't sound appealing. But now, with several clicks of your mouse a dress will magically appear at your doorstep just as you designed it. Well hot damn. Although I haven't tried it myself (see I'm lazier than you thought) I do however think it's a grand idea. I found StyleShake though a email I

Trish Rodriguezhttp://www.blogger.com/profile/17699753416365578956noreply@blogger.com0tag:blogger.com,1999:blog-5919903.post-77841857835590669102008-05-20T14:11:00.000-04:002008-08-23T11:20:41.520-04:00

Wikipedia, as unreliable as some may claim it, has always provided me with a great source of "no, sh#t!" tid-bits. While most of the time I am researching for client based knowledge, this time I happened across the word "Brand". This term I love and loathe. I use it frequently and want so badly to use it less frequently. Just like many marketing terms, this one has over-stayed its welcome with me

Trish Rodriguezhttp://www.blogger.com/profile/17699753416365578956noreply@blogger.com0tag:blogger.com,1999:blog-5919903.post-80955538032846085832008-05-19T11:00:00.000-04:002008-08-23T11:22:41.087-04:00

Nifty little thing, I saw this being used at a conference last week and really want one (yes, it's on my Kaboodle - so buy it for me!). There's always that great picture moment and no one else to take your picture, but this helps out by giving your arm that extra length to take a self portrait. Although I have to say I'm really good at doing this with out the extender - I'm sure I'll be a pro

Trish Rodriguezhttp://www.blogger.com/profile/17699753416365578956noreply@blogger.com1tag:blogger.com,1999:blog-5919903.post-56754592106000175322008-05-18T01:27:00.000-04:002008-08-23T11:21:54.357-04:00

After three days of inspiring, creative, mind blowing, brain freezing speeches by the industry's noteworthy designers - I feel like I'm just now coming back down to earth. This year's conference was held in Chicago and although I missed touring the city, I did get to listen to and meet some of the most "dangerous minds" of the design world. From Stefan Sagmeister to Karim Rashid and Massimo

Trish Rodriguezhttp://www.blogger.com/profile/17699753416365578956noreply@blogger.com0tag:blogger.com,1999:blog-5919903.post-48638732839866002642008-05-16T15:48:00.000-04:002008-08-23T11:22:33.128-04:00

I'm at the point I can now say, "this shows my age". As a young girl New Kids on the Block were all the rage. Ok, I have to admit I was obsessed. Now they are back together with their own kids watching them from home. Looking back at all the paraphernalia they sold to us (lunch boxes, buttons, sleeping bags, board games, etc) what an amazing marketing machine they were! At one point they were

Trish Rodriguezhttp://www.blogger.com/profile/17699753416365578956noreply@blogger.com0tag:blogger.com,1999:blog-5919903.post-42591925949974118462008-04-09T17:02:00.000-04:002008-08-23T11:20:41.520-04:00

I'm proud to be a driver. Their use of the brand is perfectly executed and even makes you laugh:And others:http://video.mediapost.com/index.cfm?clientfile=bobknight.movhttp://video.mediapost.com/index.cfm?clientfile=fanning_WVBA81090000_NS.movhttp://video.mediapost.com/index.cfm?clientfile=hoff_WVBA81010000_NS.mov

Trish Rodriguezhttp://www.blogger.com/profile/17699753416365578956noreply@blogger.com0tag:blogger.com,1999:blog-5919903.post-55657179296769379232007-08-04T09:42:00.000-04:002008-08-23T11:21:01.429-04:00

Recently, even locally, there seems to be advertising wars that don't amount to a hill of beans in the consumers minds. The first hospital says, "We're bigger" to which the other hospital replys, "Not bigger, just better" and on and on. Do people really get it, or are the advertisers so consumed in their battle they miss the point?One of the best examples of this are the ads below. And I must

Trish Rodriguezhttp://www.blogger.com/profile/17699753416365578956noreply@blogger.com0tag:blogger.com,1999:blog-5919903.post-47800110107628176632007-04-07T19:02:00.000-04:002007-04-07T19:05:38.851-04:00

Trish Rodriguezhttp://www.blogger.com/profile/17699753416365578956noreply@blogger.com1tag:blogger.com,1999:blog-5919903.post-1166997373162984392006-12-24T16:42:00.000-05:002006-12-24T17:04:18.930-05:00

This was the first TV commerical that I ever fell in love with. The voice is right, the imagery, the color casting of blues and blacks - it made me want to buy this car and I don't even really remember what the car looked like. Other commericals Jaguar has done recently are just as great but this one started it all for me ...

Trish Rodriguezhttp://www.blogger.com/profile/17699753416365578956noreply@blogger.com0tag:blogger.com,1999:blog-5919903.post-1163610878262546332006-11-15T12:14:00.000-05:002006-11-15T13:28:40.020-05:00

This is the coolest ... a projection broadcasting TV on the wall in our conference area. For a small agency we are pretty snazzy!

Trish Rodriguezhttp://www.blogger.com/profile/17699753416365578956noreply@blogger.com2tag:blogger.com,1999:blog-5919903.post-1162675632860863982006-11-04T16:27:00.000-05:002006-11-05T10:36:54.256-05:00

I just figured out how to send photos from my phone directly to my blog - how cool! The reason I used this photo was I have recently been to events with specialty drinks that tie in with a promotion or brand. We did this for a condo in Houston called Mosaic - the drink was similar to the one above but matched the logo(blue and red dot - cherry of course). So while at the event people start

Trish Rodriguezhttp://www.blogger.com/profile/17699753416365578956noreply@blogger.com1tag:blogger.com,1999:blog-5919903.post-1162674869140234452006-11-04T15:56:00.000-05:002006-11-05T10:37:20.293-05:00

Do you eat your own dogfood? Do you sip your own champagne? Well Wikipedia has an article all about how companies and employees making products should eat or use those products they make. I think advertising agencies should do the same. I heard it explained, that like a Pelican dips down and gets a fish - not going underwater or not missing the fish (for not going low enough) - an advertiser

Trish Rodriguezhttp://www.blogger.com/profile/17699753416365578956noreply@blogger.com0tag:blogger.com,1999:blog-5919903.post-1162672977458905672006-11-04T15:37:00.000-05:002006-11-05T10:37:52.266-05:00

Fashion blogging is "wear" it's at: http://flypaper.bluefly.com/Forget models wearing your stuff, forget actresses wearing our clothing, forget seeing your logo on products in the rags ... get-on-the-blog.

Trish Rodriguezhttp://www.blogger.com/profile/17699753416365578956noreply@blogger.com0tag:blogger.com,1999:blog-5919903.post-1162665046970750802006-11-04T13:23:00.000-05:002006-11-05T10:38:31.246-05:00

I've come to really love Football, no not that football ... the real one - Soccer. The fans, the men, the advertising. Yes, the advertising. A new commercial (for me at least) by Adidas called Impossible Field:Impossible field - video powered by Metacafe

Trish Rodriguezhttp://www.blogger.com/profile/17699753416365578956noreply@blogger.com0tag:blogger.com,1999:blog-5919903.post-1159022124239105932006-09-23T10:26:00.000-04:002006-11-05T10:38:57.756-05:00

I just came across one of the best design portfolios I have seen in a long time http://www.ogroup.net/ . Check it out.

Trish Rodriguezhttp://www.blogger.com/profile/17699753416365578956noreply@blogger.com4tag:blogger.com,1999:blog-5919903.post-1156466656888911752006-08-24T20:38:00.000-04:002006-11-05T10:39:24.550-05:00

I love my Excel spreadsheets, but when I saw Google had something up their sleave it peaked my interest. A spreadsheet others can work on together ... live, now that's cool. But do I want others messing with my nicely organized, color coordinated timelines and budgets? I guess it would be great for those clients with frequent changes to budgets or a meeting that can get something productive done

Trish Rodriguezhttp://www.blogger.com/profile/17699753416365578956noreply@blogger.com0tag:blogger.com,1999:blog-5919903.post-1156464918743328132006-08-24T20:03:00.000-04:002006-11-05T10:40:06.640-05:00

My brother finally discovered the new iPod Nike collaboration - and he's not impressed. Come on man - music in your feet - that's COOL! I think it's the best thing since sliced bread ... if I had the extra cash to buy it! This would actually encourage me to run, not that I do now, but it's about the motivation to run that I need. I need those songs that make you dance it your living room by

Trish Rodriguezhttp://www.blogger.com/profile/17699753416365578956noreply@blogger.com0tag:blogger.com,1999:blog-5919903.post-1154192063238574472006-07-29T12:32:00.000-04:002006-11-05T10:40:32.223-05:00

A site called Second Life www.secondlife.com which allows you to create virtual people, in a virtual world, with virtual houses, and virtual clothes with real and virtual money. Haven't done it yet, since my computer video card can't handle it but I hear that advertisers are flocking to it! Virtual concerts sponsored by real companies, virtual clothing lines launched here first virtually - and

Trish Rodriguezhttp://www.blogger.com/profile/17699753416365578956noreply@blogger.com0tag:blogger.com,1999:blog-5919903.post-1154050644365981652006-07-27T21:22:00.001-04:002006-11-05T10:41:24.790-05:00

This is one of the most creative blog examples I have seen in awhile. www.nikesoccer.com has not only created an interactive blog but it spans states, seas and countries - but visually. The new (to the US) love for "football" has taken off - a marketers dream. Will soccer last as the new popular sport or will video blogs out live it? I really like the feature that allows you to create your own

Trish Rodriguezhttp://www.blogger.com/profile/17699753416365578956noreply@blogger.com2tag:blogger.com,1999:blog-5919903.post-1153878306247046352006-07-25T21:21:00.000-04:002006-11-05T10:42:09.213-05:00

Vegas will make you do strange things, especially during a 2 day marketing and branding conference. Breathing in pure oxygen? ... I'm a sucker for advertising. The conference was called the "THE conference on marketing " - couldn't they think of a better name for it?. It was March 22, in Vegas (anything for a good time right?) and there were many great speakers and some good vendors. One of the

Trish Rodriguezhttp://www.blogger.com/profile/17699753416365578956noreply@blogger.com1tag:blogger.com,1999:blog-5919903.post-1153867405702777102006-07-25T18:35:00.000-04:002006-11-05T10:44:24.896-05:00

Day one of my first blog ... lord help me! As an advertising exec I only have funny, exhilarating and challenging episodes during my work day. The people, places, and promotions are different every minute. I like it. I love it. I hate it. I love it again. But this is my first time (blogging that is) so be nice!

Trish Rodriguezhttp://www.blogger.com/profile/17699753416365578956noreply@blogger.com1